Snake River Music, founded by the legendary Mickey Clark in Nashville, has become a beacon for authentic country music, focusing on artists who embody the heart of the genre with their storytelling. Known for albums like Clark's "Winding Highways," the label has nurtured talents like Ellie Mae and The Riverbend Brothers, emphasizing not just music production but community through events like "The Snake River Sessions" and charitable work. After Clark's passing in 2024, producer Jim Rooney has continued to steer the label, maintaining its legacy of celebrating genuine country sounds while embracing new voices.